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Power Hour- The AI Generation Gap: Building a digital strategy that converts every guest
Power Hour: Big ideas, business-critical advice and practical takeaways to power your hotel.
The hotel market is fragmenting. Gen Z is discovering hotels through TikTok, Instagram and ChatGPT. Millennials layer AI on top of Google. Gen X still relies on the hotel website. Boomers want it made easy. There is no longer a single booking journey to optimise for. In this Power Hour, Adam Hamadache, CEO & Founder of Formula, will explore how AI is rewriting the way every generation discovers, compares and shortlists hotels, and what this means for your digital strategy. Discover how bringing visibility, conversion and retention together can help you reach different generations across an increasingly fragmented booking journey and continue to drive growth in the era of AI search.
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