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From refurbishment to return: Designing for long-term value
The right refurbishment can transform more than a hotel’s appearance; it can transform its performance. From how guests move through a property to the spaces they spend time in and the identity they remember, thoughtful design can shape the guest experience while strengthening commercial performance for years to come. Led by Scot Turner, Founder & Managing Director of Auden Hospitality, this panel brings together hotel operators and design expertise to explore what makes a refurbishment truly worth the investment. From deciding where to spend and making better use of space to balancing brand, guest experience and commercial performance, the panel will share lessons from real hotel projects and practical insight into designing for long-term value.
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