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From double taps to dream stays: How boutique hotels can win on social media
Social media is often the first place guests discover your hotel, shaping expectations long before they book. For boutique hotels, it's a chance to showcase personality, tell authentic stories and create the kind of content that turns inspiration into reservations. In this session, Alison Battisby, Founder of Avocado Social, will share how independent hotels can stand out on Instagram and TikTok through compelling storytelling, engaging video, guest-generated content and smart paid campaigns. Attend to discover how to create a distinctive online presence that reflects your brand and inspires travellers to choose your hotel.
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