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Creativity counts: Giving hotel marketers more influence
Creativity is becoming the last frontier of competitive advantage. As AI takes on more of the functional side of marketing, the value of original thinking has never been greater. Yet while marketers in most industries help shape the product, price, place and promotion, many hotel marketers are responsible for driving demand without having control over the very levers that influence it. In this interactive session with the Hotel Marketing Association, you’ll explore how hotel marketers can be better empowered to influence the 4Ps, bring the guest perspective into wider business decisions and earn a bigger voice around the table.
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