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Check-in, cash-in? Turning arrivals into revenue
What happens to your bottom line the moment a guest walks through the door? Check-in is often treated as a simple transaction, but it can also be one of the final opportunities to drive additional room revenue while enhancing the guest experience. Led by Ryan Haynes of Haynes MarComs, this roundtable-style session will explore the untapped potential of last-mile revenue and how hotels can move from inconsistent upselling to a more structured, repeatable approach. Through practical examples and peer discussion, attendees will explore how technology, training internal champions and setting clear targets can empower front-of-house teams, increase guest spend and unlock greater profitability.
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