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Building business beyond bedrooms: Turning meetings into momentum
The days of the uninspiring meeting room could be numbered. As businesses look for more flexible, characterful and convenient places to bring people together, independent hotels have a growing opportunity to rethink how their spaces are used. Yet meetings and events are still often treated as an afterthought, rather than a valuable source of revenue. Led by Shonali Devereaux, CEO of The Meetings Industry Association, this interactive session will explore the rise of smaller meetings, short-lead bookings and growing demand for more interesting, non-traditional spaces. Attendees will discuss what’s working, where the opportunities lie and how hotels can make more of the meetings market.
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