Bots and beds: How far should hospitality automate?

06 Oct 2026
Hotel Business Stage
Vision / Strategy , Technology & Automation , Trends

Artificial intelligence and automation are no longer technologies of the future; they’re rapidly becoming part of everyday hospitality. But while technology can streamline processes and improve efficiency, hospitality will always be about people. Join hotel owners and operators as they share first-hand why they introduced AI and automation, what has worked, what has not, and where the human touch remains essential. They’ll also explore how these technologies could shape the future of hospitality, with practical insight and first-hand perspectives on how far hotels should embrace automation while keeping hospitality personal.

Moderator
Alex Burgess
Alex Burgess, Director - CEO’s Office at eviivo
Speakers
Ben Murphy
Ben Murphy, Founder - Hosting Holidays
Katy Miller
Katy Miller, Head of Marketing - Punch Pubs & Co
Morgan Gulland
Morgan Gulland, General Manager - Wigwam Holidays
Simon Hunt
Simon Hunt, Owner - Kilmartin Castle