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The next visitor to your site might not be a human
AI agents are beginning to search, compare and book hotel stays on behalf of travellers – but what happens when your website isn’t ready for them? For independent hotels, the rise of agentic AI could pose a new threat to direct bookings, or a major opportunity. Starting with real-world experiments of AI agents navigating hotel websites, this session will explore what it means to become ‘agent-ready’ and the practical steps hoteliers can take now to prepare for the next evolution of booking.
Speakers
Sponsored by:
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