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Neuroaesthetics, the Five Senses, and the Science of Luxury
What makes a space feel truly luxurious, and why do certain environments evoke calm, delight or desire? This multi-sensory session explores the emerging field of neuroaesthetics and its powerful implications for hospitality design and guest experience. By understanding how the brain responds to visual, auditory, tactile, olfactory and gustatory cues, hoteliers can craft environments that not only impress but emotionally resonate. Join psychologists, designers and luxury hospitality experts as they unpack the science behind sensory influence, from the textures that soothe to the scents that spark memory. Discover how independent hotels can apply evidence-based design to elevate mood, deepen connection and deliver experiences that feel not just beautiful, but biologically rewarding.
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