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Manchester’s City Visitor Charge: A Hotel-Led Model Driving Tourism Growth
Manchester made headlines in 2023 when it became the first UK city to introduce a City Visitor Charge: a £1 per room, per night levy collected by hotels and serviced apartments. Crucially, this isn’t a “tourist tax,” but a voluntary scheme run through the Manchester Accommodation Business Improvement District (BID), representing the city’s hotels.
Raising an estimated £4.5 million per year, the funds are reinvested directly into Manchester’s visitor economy, supporting major events, festivals, and conferences, boosting marketing campaigns, and improving street cleanliness to enhance the visitor experience. By pooling resources, the scheme helps position Manchester as a thriving international destination while ensuring tangible benefits for both hoteliers and the wider city.
Join this session to learn how the CVC was formed, how the levy operates, and how Manchester’s collaborative approach could serve as a model for other UK cities looking to strengthen their tourism offer without relying on traditional taxation.
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