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Localism and Authenticity: Infusing Local Culture into Your Hotel Offer
Today’s guests are seeking more than just a place to stay: they’re looking for a genuine connection to place. In this interactive workshop, we’ll explore how independent hotels can move beyond surface-level storytelling to meaningfully embed local culture, craft and community into every aspect of the guest experience.
Led by VisitWest, the session will spotlight how hotels are embracing Bath’s rich heritage, including the upcoming 250th anniversary of celebrated resident Jane Austen, to strengthen identity and stand out. We’ll hear directly from hoteliers about how these cultural touchpoints are shaping their offer and deepening guest appeal.
Through practical exercises and real-world case studies, participants will examine how to source and showcase local talent, design with a sense of place, build partnerships with nearby makers and businesses, and create experiences that feel truly rooted in the surrounding environment. Whether you're planning a new opening or refreshing an existing property, you’ll leave with actionable ideas to deepen your hotel’s local identity and stand out through authentic storytelling.
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