Heads in Beds: How UK Brands and Independents Are Stacking Up in 2025

06 Oct 2025
Innovation Stage
Guest Loyalty , Vision/Strategy , Revenue & Profit , Direct Bookings , Trends

Join us for a deep dive into the latest STR data revealing how independent and branded hotels are performing across the UK. This session will unpack key trends in occupancy, ADR, and RevPAR, highlight regional standouts, and explore how weekday vs. weekend dynamics are shifting. We’ll also look ahead with forward-booking insights to help you plan smarter for the months to come. Whether you're managing a boutique property or a major brand, this session will offer practical takeaways to sharpen your revenue strategy and stay ahead of the curve.

Keynote
Michal Rao
Michal Rao, Regional Director - Northern Europe - STR