Form Follows Feeling: Catering to the Experience-First Audience
Today’s most discerning consumers are looking for more than just beautiful spaces: they crave meaningful experiences. This session explores the evolving priorities of an audience that values emotional resonance, immersive storytelling, and sensory engagement above traditional aesthetics. Join a panel of hoteliers, designers, and hospitality visionaries as they unpack how to design environments and adapt the offering for guests for whom experience is the driving force. From tactile materials and ambient cues to cultural context and storytelling, we’ll dive into the design decisions and hotel connections that foster connection, memory, and belonging. Discover how to create spaces that extend beyond the hotel to leave a lasting impression not just on the eye, but on the soul.