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Decoding Demand: The Story Behind 130 Million Hotel Bookings
Drawing on 130 million annual reservations and SiteMinder’s largest ever hotelier survey, this session reveals the realities shaping hotels today. We’ll explore how missed revenue opportunities and a lack of traveller insight drain profitability, and demonstrate how smarter data with AI-powered intelligence can bridge the divide. You’ll leave with the latest statistics and practical strategies to harness data more effectively and drive future success.
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