Decoding Demand: The Story Behind 130 Million Hotel Bookings

06 Oct 2025
Luxury , Vision/Strategy , Technology & Automation , Revenue & Profit , Direct Bookings , Marketing , Trends

Drawing on 130 million annual reservations and SiteMinder’s largest ever hotelier survey, this session reveals the realities shaping hotels today. We’ll explore how missed revenue opportunities and a lack of traveller insight drain profitability, and demonstrate how smarter data with AI-powered intelligence can bridge the divide. You’ll leave with the latest statistics and practical strategies to harness data more effectively and drive future success.