Understanding how and why people make their travel based decisions is key to understanding your audience and their spending habits. But what do each generation want from their excursions and stays and how can we best cater to them? Philippa Wagner, Founder at PeoplePlacesSpaces believes the concept of demographics is dead- its now all about understanding a mindset and crafting a memorable experience for your guests. Join her as she takes you through her top traveller predictions for 2025 and beyond. And remember- YOLO.