In the ever-evolving hospitality industry, delivering unique and personalised guest experiences is key to staying competitive. This session explores how independent hotels can use technology to humanise and enhance every aspect of the guest journey—from pre-stay to in-stay. Learn from real-world examples of leading independent hotels that have successfully adopted tech solutions to adapt to the changing needs of their guests and elevate the guest experience. Discover how technology can create the time and space for staff to connect with their guests, boosting loyalty and business growth.