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G: Governance- how to avoid greenwashing through transparency

17 Oct 2023
Innovation Stage
Sustainability , Marketing

'‘Greenwashing'- the act of making an unsubstantiated claim to deceive consumers into believing that a company's products are environmentally friendly or have a greater positive environmental impact than they actually do.' In short, something hospitality owners want to avoid being accused of at all costs. In this session, our experts will debate the best way to begin on marketing your sustainability journey and share real life examples of where things maybe haven't gone quite to plan…

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Sarah Duncan, Author of The Sustainable Business Book - Sleeping Lion
Rohaise Rose-Bristow, Owner - The Torridon Resort
Judi Blakeburn, Brand Director - Another Place & Watergate Bay Hotel
Anna Wolfram, Account Director - CUSTARD