'‘Greenwashing'- the act of making an unsubstantiated claim to deceive consumers into believing that a company's products are environmentally friendly or have a greater positive environmental impact than they actually do.' In short, something hospitality owners want to avoid being accused of at all costs. In this session, our experts will debate the best way to begin on marketing your sustainability journey and share real life examples of where things maybe haven't gone quite to plan…

Click here to submit your questions now and make sure they get answered live at the show!