Paper + White: Designing Environments for the Modern Traveller

Paper + White: Designing Environments for the Modern Traveller

As design partners to The Hospitality Interiors Hub at this years Independent Hotel Show, we ask Paper + White for their top tips for designing the right environment for your hotel and delivering creative solutions for the modern guest.


In a world of rapid social change, which interior design trends are you seeing having the most success when rolled out in hotel spaces?

An eclectic mix of design styles always works best as it reflects a hotel's location, building and personality and survives the course of time better than choosing a very specific design style that can be limiting.

Current trends we are using, and having the most success with, are marble and brass, mixed with a mix of vintage looking velvets and linens. Recently we have introduced rattan – again using vintage finds mixed with more classic items.



Is it possible to make small design changes that will have a big impact on my hotel environment?

Absolutely! My tip would be take a good look at a space and imagine what a difference a colour change would make. Both bold or subtle colour choices and a repaint can transform the space. I would then concentrate on lighting and floor coverings. Large rattan shades and sisal rugs are very cost effective ways to further enhance and completely change the look of a space. And then if there is money left over we would add accessories to pull the look together.

How important is floral in bringing a guest environment to life?

I think a touch of floral tells your guest you care and have thought about the little details. Fresh flowers in a vintage vase in the bathroom, even if it's freshly picked from the garden, always brings a smile and shows you have gone the extra mile.


Guest experiences are key and the first impression often paves the way for the rest of the stay. What are your top design tips for nailing that first impression?

A feature wall behind or large statement vase or lamp on the front desk will draw your guests in and coupled with a huge smile from the concierge, will help the first point of contact appear seamless. Umbrellas in a stand by the front door immediately says welcome, add in a house cocktail or glass of fizz on arrival and these little details won't fail to make a memorable impression.

Again it's the little details that guests tend to take away with them.

What can we look forward to from your space, the Hospitality Interiors Hub designer by Paper + White, at this years Independent Hotel Show?

Lots of white, marble, brass, rattan, comfy seating, as well as a sharing table and of course a bar …


Find out more about Paper + White.


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Title partner

james hallam

Commercial partners

  • Chic Retreats
  • sky
  • nespresso
  • drom
  • La Via Del Te
  • Boutinot
  • Henners

Design Partners

  • Benedict Wilhelm
  • Galapagos
  • Harriet Forde
  • Lombok
  • Grace & Thorn
  • Valdivian
  • Vaughan
  • Shape London
  • Technogym

Additional Partners

  • Aqua
  • Lynn Mackie
  • Whitakers
  • Olivers Bakery
  • Plant Plan
  • Chapel Street
  • Bridgman
  • Leaflike