Majority of British consumers unaware they could overpay by booking through OTAs
Three quarters of British consumers are unaware that they will now overpay for a hotel stay by booking through online travel agents (OTAs).
That's according to a survey conducted by OnePoll on behalf of hotel giant InterContinental Hotels Group (IHG) which this week announced that its Rewards Club members will be offered "exclusive, preferential rates" when they book directly with the company.
Following recent regulatory changes hotel groups now have more flexibility to offer lower rates when its to “closed user groups”, such as loyalty schemes.
IHG's survey of 2,000 consumers found that nearly 80% of British consumers falsely believe that price comparison sites offer the best rates and a further 87% believe all available rates are shown.
Read the full article from The Caterer here