Best Western reports international bookings boom following Brexit vote

Best Western reports international bookings boom following Brexit vote

Independent hotel group Best Western Great Britain has seen a dramatic increase in the number of bookings from guests in China and the US since the EU referendum.

One hotel - Dean Court in York - saw hotel bookings from American guests increase by 236 per cent in the week following Brexit while a hotel in Edinburgh reporting Chinese bookings up 50 per cent on the same week the previous year.

Other destinations, such as the Lake District (up 10 per cent) and Cambridge (up 6 per cent) were early beneficiaries of international tourists looking to bag a bargain with the weakening of the pound in the days following the vote.

Rob Payne, Best Western Great Britain chief executive said: “We know it is early days but we are seeing a double bounce to business as a result of Brexit. We've seen an increase in international bookings to some of our hotels in great British locations and we're exploring this further to see how widespread these numbers are."


Read the full article from Big Hospitality here

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