Oracle Corporation UK Ltd
- Technology & Software
Oracle Hospitality provides leading cloud applications and hardware for the hospitality industry.
Our hotel management, point-of-sale, distribution, mobility, food & beverage and reporting solutions are utilised by hotel operators globally.
Using 35 years of industry expertise, Oracle Hospitality helps you deliver exceptional guest experiences while cutting IT cost and complexity.
Oracle Hospitality Fosters More Meaningful Guest Experiences with New Mobile POS and Robust Analytics23 Mar 2017 Oracle Corporation UK Ltd
ORLANDO, Fla., March 23, 2017 /PRNewswire/ -- Oracle Industry Connect -- Today Oracle Hospitality announced the launch of two new innovations for food and beverage and hotel customers, at the annual Oracle Industry Connect event in Orlando, Florida. The new Oracle MICROS Tablet 720 provides new mobility capabilities for hospitality operators, while the launch of Oracle Hospitality Reporting and Analytics 9.0 provides food and beverage operations with a greatly enhanced solution for identifying revenue generation and cost saving opportunities.
"Hospitality brands of all sizes are looking for new ways to accelerate growth while delivering a differentiated guest experience," said Mike Webster, senior vice president and general manager, Oracle Hospitality. "With today's announcement we are providing our customers with a new ruggedized mobile POS capable of engaging guests in new ways across a variety of segments including hotels, restaurants, stadiums, casinos and cruise ships. Combined with the Oracle Hospitality Reporting and Analytics 9.0, we are arming food and beverage operators with new insights that can streamline the operations of their businesses."
Enhanced Revenue Opportunities and Guest Experience with Oracle MICROS Tablet 720
The new MICROS Tablet 720 is a durable mobile point-of-sale tablet designed to allow hospitality staff to engage consumers away from traditional terminals. The MICROS Tablet 720 combines the usability of traditional mobile devices with rugged features and extended battery life to meet the needs of unique hospitality experiences found at bars, casinos, cruise lines, hotels, restaurants and stadiums.
"For the hospitality industry, guest experience and speed of service are everything. Operators need to be able to provide amazing guest service wherever the guest is," said Jay Upchurch, vice president of strategy, Oracle Hospitality. "We engineered the new Oracle MICROS Tablet 720 to improve the way consumers and the hospitality industry engage with one another by providing a ruggedized device capable of serving customers in diverse environments and integrating with our existing Simphony and OPERA management suites for mobile access to real time data."
Increased Revenue and Cost Control Opportunities with Reporting and Analytics 9.0
The Oracle Hospitality Reporting and Analytics solution is used in over 50,000 restaurants, hotels, bars, coffee shops, stadiums, theme parks, and other hospitality operations around the world. Fully integrated with Oracle Hospitality POS systems, Reporting and Analytics provides managers with insight to sales, revenues, and other key performance indicators.
The release of Reporting and Analytics 9.0 integrates with Oracle Business Intelligence Enterprise Edition (OBIEE). Oracle's powerful analytics engine, OBIEE is renowned worldwide for its capability to provide visual reports that enable industry leaders to create a data-driven culture.
"With increasing competition, food and beverage operators need to be able to analyze their data and identify ways of cutting costs and increasing revenues," said Upchurch. "Reporting and Analytics is an integral part of our Simphony Cloud point of sale solution, which means that our customers are now receiving additional value with a powerful analytics system as part of their cloud POS service for no additional cost."
"The integration of Oracle Business Intelligence with Reporting and Analytics is also another example of how the Oracle acquisition of MICROS is bringing benefits to our customers, as Oracle investment and technology are brought together with MICROS domain expertise."
Oracle Hotel 2025 and Oracle Restaurant 2025 Reports Audit Consumer Attitudes on Emerging Technologies and Their Impact on Future Hospitality Experiences22 Mar 2017 Oracle Corporation UK Ltd
Today Oracle announced the findings of two research initiatives aimed at identifying consumer attitudes to new technologies and how their implementation will shape consumer behavior in the years to come. Insights from both the Oracle Hotel 2025 and Oracle Restaurant 2025 highlight that consumers are most willing to engage brands with new technology if they feel that they are in control of their experience and that hospitality operators should be wary of implementing automation without personal service.
“Given the heritage of service throughout the Hospitality industry, we’re not surprised that guests want a continued human connection with their food and beverage and hotel brands of choice, despite the emergence of new technologies,” said Mike Webster, senior vice president and general manager Oracle Hospitality. “Our hotel and restaurant management platforms OPERA and Simphony will continue to be enabling investments given their ability to provide a singular view of how guests engage and interact.”
The Hotel 2025 and Restaurant 2025 reports audited 250 restaurant operators, 150 hotel operators and 702 consumers in February 2017 on their reactions to technology’s role in the guest experience over the next 8 years.
Recognition and Personalization Will be a Driver for Future Technologies
- 33 percent of restaurant and 72 percent of hotel operators say that guest recognition via facial biometrics will be in use within the next five years.
- 31 percent of restaurant guests and 41 percent of hotel guests will be more likely to visit an establishment with greater frequency if they are recognized by a server or associate without having to give their name or show a loyalty card.
- Both restaurant (49 percent) and hotel (62 percent) guests agree that having this recognition would improve their experience.
- 28 percent of restaurant customers would visit more often and 45 percent said it would improve their experience if service was faster because they were recognized.
- 42 percent of restaurant guests find suggestions based on health invasive and 68 percent find suggestions based on digital footprint invasive.
- 47% of hotel guests agree that using artificial intelligence to suggest items based on past purchases would improve their experience. 72% of hotel operators agree that AI-based systems that leverage guest preferences and buying history to make targeted dining recommendations will be mainstream by 2025.
Consumers are Warming to Voice-Activated Experiences
- 36 percent of restaurant guests say ordering through a virtual assistant would improve experience and 17 percent would visit more often, along with 50 percent and 33 percent of hotel guests respectively.
- 59 percent of hotel guests believe controlling their room via a voice-activated device would enhance the guest experience and operators agree. Hotel operators polled indicated that managing room control and ambiance management (78 percent) via voice activation would be widespread by 2025. Hotel operators also believed that ordering room or hotel services (70 percent) via voice activation would be adopted by 2025.
- Operators are keen on gathering customer feedback by voice; 61 percent of restaurant operators and 68 percent of hotels said this will be in use in the next 5 years.
Virtual Reality will Enhance the Booking and on-Property Experience in Hotels
- Consumers also indicated that virtual reality tours of hotel properties (66 percent) and virtual reality lounges for entertainment (44 percent) would improve the guest experience.
- Hotel operators also believe virtual reality technology will be widespread by 2025 with a variety of use cases: staff training (68 percent), guest entertainment on property (64 percent), and previewing meeting rooms (63 percent).
Robots Won’t be Replacing Hospitality Staff Anytime Soon
- 50 percent of restaurant guests said being served by a robot would not improve the guest experience and 40 percent would visit less.
- 37 percent of hotel guests said being served by a robot would not improve the guest experience and 22 percent would visit less.
- 64 percent of restaurant and 58 percent of hotel operators say that the use of robots for cleaning is appealing.
Operators Begin To Consider Investment in Wearable Technology
- 51 percent of restaurants and 63 percent of hotels say staff activity monitoring via wearable device will be in use in the next 5 years.
- 59 percent of restaurants and 78 percent of hotels say that staff checking into work and onto workstations via wearable device will be in use in the next 5 years.